Monday, July 15, 2013

On Authenticity and Trust

If you read creative business blogs, you'll see a lot of talk about Authenticity and Passion. That got me to thinking about an interview I read recently with someone who had just released a new...widget, we'll call it to protect everyone involved.

This person admitted in the interview that she doesn't even like the new widget, and wouldn't use it herself, but that she saw a void in the market that this widget would fill. For me, this raises a lot of flags about the person and her business. I guess she was being Authentic in admitting that she didn't like the widget, but how can I trust that that widget is Authentic and that I'll be happy with it, if it's maker doesn't even like it? How can she be Authentically Passionate about her widget - and convince others to be as well - if she doesn't like it herself? How can I Trust her line of products knowing that she doesn't like this widget? What other business decisions were made solely for the market and the expected gain rather than because of a true Passion for the product?

For me, Authenticity breeds Trust. Because I'm a truthful, what-you-see-is-what-you-get person myself, I tend to dismiss those I perceive as inauthentic. Once someone has violated my Trust, it takes a long time, if ever, to repair that violation. I don't know this person at all, but this one interview has caused me to consider whether I would buy her widget, her products, or support her business. Just because of a lack of Authenticity.

What do you think? Am I over-reacting? Have you had similar experiences?

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